Fashion, travel and digital brand strategy. 10+ years building brands that convert.
30K
InstagramLuxury fashion & travel audience built organically
3M
PinterestMonthly viewers at peak
150+
Brand PartnersShopbop, Four Seasons, IHG, Citizens of Humanity and more
3
IndustriesFashion · Travel · Tech
E-Commerce Strategy
Digital merchandising, product assortment curation, Shopify store architecture and conversion optimisation.
Brand & Creative
Narrative development, content direction, editorial storytelling across fashion and travel verticals.
Digital Growth
Audience building on Instagram and Pinterest. Data-informed content strategy and community engagement.
Partnerships
Long-form editorial and Youtube partnerships with luxury and lifestyle brands.
Selected Work
Case Study: Mia The New Yorker
Mia The New Yorker is my first fashion e-commerce brand, inspired by my dog and Peruvian heritage — a hands-on digital merchandising laboratory launched October 2024.
View case study →
Case Study: Little Black Shell
Little Black Shell was a luxury fashion blog and strategic portfolio built while studying fashion merchandising and working at Nordstrom — growing to 10,000 Instagram followers.
View case study →
Case Study: Lifestyle Traveler
Lifestyle Traveler was a luxury travel blog built from 2016–2021, growing Pinterest to 3M monthly viewers through curated destination storytelling, brand partnerships with Four Seasons and IHG, and cross-channel content across Instagram and the web.
View case study →“A natural storyteller — Karen brings the kind of editorial eye that makes products feel aspirational.”
“Her travel content elevated the conversation around luxury hospitality in a genuinely authentic way.”
“One of the clearest voices in the luxury denim space. Her audience trusts her completely.”