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Case Studies
Case Study: Mia The New Yorker
Mia The New Yorker is my first fashion e-commerce brand, inspired by my dog and Peruvian heritage — a hands-on digital merchandising laboratory launched October 2024.
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Case Studies
Case Study: Little Black Shell
Little Black Shell was a luxury fashion blog and strategic portfolio built while studying fashion merchandising and working at Nordstrom — growing to 10,000 Instagram followers.
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Case Studies
Case Study: Lifestyle Traveler
Lifestyle Traveler was a luxury travel blog built from 2016–2021, growing Pinterest to 3M monthly viewers through curated destination storytelling, brand partnerships with Four Seasons and IHG, and cross-channel content across Instagram and the web.
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Strategy, creative direction, editorial partnerships — four engagements, taken on at a time.
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