Long-form letter
Media Kit · Updated May MMXXVI
For press & partners
A small,
considered.
audience.
Karen Alexandra is a luxury fashion e-commerce lead and lifestyle correspondent. Read by a quietly compounding audience that prefers fewer letters, deeper.
N° 01 — Bio, in brief
A decade in luxury commerce.
An ongoing correspondence on the rest.
Karen Alexandra is the Head of E-commerce at Glent Shoes, an editorial correspondent for Four Seasons, and the editor of The Saturday Letter — a weekly dispatch on luxury fashion, considered travel, and the rituals that hold a beautiful life together.
Based
New York
· Côte d'Azur
Languages
EN · FR · IT
Working with
Houses, hotels, atéliers.
N° 02 — The audience
Full deck on request →01
248K
Substack & email
02
186K
Instagram · @karenalex
03
94K
YouTube · The Reel
04
12.4M
Monthly impressions
Audience profile
Read by women who research before they buy.
A first-party survey of 2,400 subscribers, conducted Q1 MMXXVI.
Women, 28–4578%
US · UK · EU84%
Avg. HHI > $180K71%
Returning readers62%
N° 03 — Selected partnerships
Full client list on request →FOUR SEASONS
AMAN
LOEWE
MYTHERESA
DIOR
AESOP
LE LABO
JACQUEMUS
BERGDORF
HERMÈS
GLENT SHOES
THE ROW
GOOP
NET-A-PORTER
MARGIELA
N° 04 — In the press
Full press archive →Vogue Business
“Rewriting the playbook for independent luxury labels.”
Business of Fashion
“The editor brands actually want to be read by.”
Condé Nast Traveler
“On the rituals of arrival, and the case for the courtyard room.”
Harper's Bazaar
“The slow wardrobe finds its most articulate voice.”
N° 05 — The community, on the work
“Karen provides feel good content from all over the spectrum — whether it's a business hack, mindset tip, travel inspiration, or design. She knows how to capture an audience by being raw and providing insight we all love to hear.”
@alexmcguire · Community member
“She shows up all the time and I can really relate to what she's going through and the adventures she's choosing. She is not acting for the camera — she's really sharing her journey.”
@elizabethmanette · Community member
“She has a 'real girl in the real world' vibe, hustling to bring her dreams to fruition in true, understandable and attainable ways.”
@deannanfox · Community member
N° 06 — Recent content
Full library →
N° 07 — On Instagram
@karenalexandra
186K followers · 9.2% avg. engagement
IG · 01
IG · 02
IG · 03
IG · 04
IG · 05
IG · 06
Press · Partnership inquiries
Take the kit
with you.
Twenty-page PDF with audience demographics, partnership formats, sample deliverables, and rate ranges. Updated quarterly.