Case Studies · January 2016
Case Study: Lifestyle Traveler
Lifestyle Traveler was a luxury travel blog built from 2016–2021, growing Pinterest to 3M monthly viewers through curated destination storytelling, brand partnerships with Four Seasons and IHG, and cross-channel content across Instagram and the web.
Lifestyle Traveler (2016–2021)
After pivoting from fashion to luxury travel, I rebranded my blog as Lifestyle Traveler, further developing my skills in digital product storytelling, curated content experiences, and audience engagement.
- Curated Luxury Experiences: Crafted visually compelling content to showcase destinations, hotels, and travel products, focusing on aspirational presentation and storytelling — skills directly translatable to luxury product merchandising online.
- Cross-Channel Optimization: Managed website and social media (Instagram growth to 30k followers, Pinterest to 3M monthly viewers), ensuring product visuals, captions, and content layouts were optimized for user engagement and conversions.
- Brand Collaboration & Merchandising Alignment: Partnered with global brands and hospitality groups (Four Seasons Hotels & Resorts, IHG, Shopbop, River Island, and tourism boards) to create content that highlighted products and services in a curated, aspirational context.
- Data-Driven Insights: Monitored engagement metrics to refine content presentation, testing layout, imagery, and product/service placement — early experience in optimizing digital merchandising performance.
This project allowed me to refine the art of curating aspirational experiences digitally, preparing me to translate merchandising instincts into a luxury e-commerce context.